Revamping an outdated & user-unfriendly mobile app and website improved SEO rankings, also boosted transaction volumes.

Tackled price display challenges & optimized the buyer's journey for comparing sneaker prices across platforms.

Simplify the process of ordering restaurant supplies from multiple suppliers, offering an efficient, user-friendly solution.

Designed an all-in-one healthcare app for improved management and accessibility, catering to a wide user base, including older and low tech-savvy individuals.

Contributed to the UI/UX design of Vietnam's leading messaging app, crafting user cases through product usage & engaging in customer interviews to better understand user needs.